Infographic example11/20/2023 In these two simple steps, we’ve already cut our article down to less than 300 words. We should remove about 80% of the copy at this stage: Get rid of anything that doesn’t directly support that bolded information. Next we strike out any descriptive fluff. With this in mind, we can go through the article and bold any information about risk factors, symptoms, or treatment (I’m only showing you the first page, but I’ve continued this process for the entirety of the article): It’s reasonable to assume that parents would want to know about the risk factors and symptoms they need to watch for if they have a sick child, and the potential treatments that the child might need. This will help you define what information matters most.įor our article, our goal is to create something that parents can use as a reference to determine whether their child’s flu is particularly dangerous. To get this right, it’s critical to have a clear idea of what you want your audience to get out of the final product. Distinguish the bits of information that really matter from those that are less important. Start by reading through your text and identifying the essential ideas.
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